During our 4th Annual Writers’ Conference & Book Expo, I was scheduled to present a session on my “15 Pearls” of Literature on Marketing, Blogging, Community, and Support. As it has worked out in the past (but won’t be the case anymore), I wasn’t able to get this session up in time but did get it done eventually – just not published. Those who registered for that session will be getting 3 new sessions FREE during our upcoming 2020 WC&BE!
This session on my “PEARLS…” will be shared here for all our members, in hopes that it will help in our quest to become more successful and better at marketing our work as we make connections that will benefit us professionally as well as personally. These will be posted under our posting schedule of Mondays & Thursdays each week, in separate parts.
Welcome to Part 4!
BUILDING YOUR BRAND AS AN AUTHOR
While processing membership applications for the RAVE REVIEWS BOOK CLUB, I come across so many authors who don’t have consistency in their brands, or, have given no thought to establishing a brand at all. If I have utilized someone’s email address for some reason, and then I go back to try and find them later, I can’t because their email address is different from their actual name. This tells me that they have no established author brand. But, the person whose name is “Lucy Lunchmeat” with an email address of firstname.lastname@example.org, is easily found and makes my job a whole lot easier. (By the way, thanks, Lucy!)
In establishing your author brand, you have to be consistent across the board, no matter where you are, no matter what you’re doing, and no matter who you’re talking to.
This is a prime example of someone without an established author brand:
Name: Laurie Primer
Twitter Handle: @DontBotherMe
Facebook: L. Psssst
Blog: Come On Over
Now, take notice of someone with an established author brand:
Name: Nonnie Jules
Twitter Handle: @NonnieJules
Facebook: Nonnie Jules – Author
Blog: WATCH NONNIE WRITE!
Did you pick up on the recurring theme in the example where the author has established her brand? My name (Nonnie Jules or Nonnie) is the glue that holds my brand together. Anytime someone is seeking me out, they can probably find me based on one factor: MY NAME!
The example above without an established brand is a person all over the place. You’d have to pick up the phone and call them if you wanted to follow them on Twitter, friend them on Facebook, read their blog, or even send them an email. And, what if you don’t have their phone number (which you probably won’t) – then what? Well, that author has missed out on a possible fan, follower, or reader. That’s pretty unfortunate in my book.
If you’ve hopped onto the writing scene and your twitter handle is still @CharliesMoma, unless the name of your book is “CHARLIE’S MOMA,” and unless you’re planning on being a one-book-author, I’d look towards creating a bit of consistency (and professionalism, for that matter) …. as some of you have Twitter handles and email addresses that are good for one thing – tickling our funny bones.
I’m an author and I pride myself on my professionalism in this industry, therefore, I want to be taken seriously at all times. It’s never too late, or too early as I mentioned above, to start working on establishing your author brand.
By the way, when I met awesome RRBC member, Shirley Harris-Slaughter, her Twitter handle was @motorcitywriter, her blog site’s name was Gallery By Leslie (who is Leslie?) and don’t even ask me what her email address was at the time, but it wasn’t even close to anything having to do with her name.
After I had a conversation with Shirley about the importance of her establishing a brand with consistency and one that was easily recognizable and tied to her, she ran with the advice she was given. Now, there is no mistaking who this beautiful face belongs to and it’s not because she owns so many RRBC tee-shirts:
Her brand is crystal clear today!
Author Name: Shirley Harris-Slaughter
Website: Shirley Harris-Slaughter
So, what does your brand say about you? Does it lead readers straight to your door or does it send them on a scavenger hunt just to find bits and pieces of you everywhere?
Get your brand established and in order. You’ll be so glad you did!
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