Pearls of #Literature on #Marketing, #Blogging, #Community, #Support, Pt. 4 #RRBC

During our 4th Annual Writers’ Conference & Book Expo, I was scheduled to present a session on my “15 Pearls” of Literature on Marketing, Blogging, Community, and Support.  As it has worked out in the past (but won’t be the case anymore), I wasn’t able to get this session up in time but did get it done eventually – just not published.  Those who registered for that session will be getting 3 new sessions FREE during our upcoming 2020 WC&BE! 

This session on my “PEARLS…” will be shared here for all our members, in hopes that it will help in our quest to become more successful and better at marketing our work as we make connections that will benefit us professionally as well as personally.  These will be posted under our posting schedule of Mondays & Thursdays each week, in separate parts.

Welcome to Part 4!

BUILDING YOUR BRAND AS AN AUTHOR

While processing membership applications for the RAVE REVIEWS BOOK CLUB, I come across so many authors who don’t have consistency in their brands, or, have given no thought to establishing a brand at all. If I have utilized someone’s email address for some reason, and then I go back to try and find them later, I can’t because their email address is different from their actual name.  This tells me that they have no established author brand.  But, the person whose name is “Lucy Lunchmeat” with an email address of lucylunchmeat@meatmarket.com, is easily found and makes my job a whole lot easier. (By the way, thanks, Lucy!)

In establishing your author brand, you have to be consistent across the board, no matter where you are, no matter what you’re doing, and no matter who you’re talking to.

This is a prime example of someone without an established author brand:
Name: Laurie Primer
Email: readabookgirl@yahoo.com
Twitter Handle: @DontBotherMe
Facebook: L. Psssst
Blog: Come On Over

Now, take notice of someone with an established author brand:
Name: Nonnie Jules
Email: NonnieJules@
Twitter Handle: @NonnieJules
Facebook: Nonnie Jules – Author
Blog: WATCH NONNIE WRITE!

Did you pick up on the recurring theme in the example where the author has established her brand? My name (Nonnie Jules or Nonnie) is the glue that holds my brand together. Anytime someone is seeking me out, they can probably find me based on one factor: MY NAME!

The example above without an established brand is a person all over the place. You’d have to pick up the phone and call them if you wanted to follow them on Twitter, friend them on Facebook, read their blog, or even send them an email. And, what if you don’t have their phone number (which you probably won’t) – then what? Well, that author has missed out on a possible fan, follower, or reader.  That’s pretty unfortunate in my book.

If you’ve hopped onto the writing scene and your twitter handle is still @CharliesMoma, unless the name of your book is “CHARLIE’S MOMA,” and unless you’re planning on being a one-book-author, I’d look towards creating a bit of consistency (and professionalism, for that matter) …. as some of you have Twitter handles and email addresses that are good for one thing – tickling our funny bones.

I’m an author and I pride myself on my professionalism in this industry, therefore, I want to be taken seriously at all times. It’s never too late, or too early as I mentioned above, to start working on establishing your author brand. 

By the way, when I met awesome RRBC member, Shirley Harris-Slaughter, her Twitter handle was @motorcitywriter, her blog site’s name was Gallery By Leslie (who is Leslie?) and don’t even ask me what her email address was at the time, but it wasn’t even close to anything having to do with her name.

After I had a conversation with Shirley about the importance of her establishing a brand with consistency and one that was easily recognizable and tied to her, she ran with the advice she was given.  Now, there is no mistaking who this beautiful face belongs to and it’s not because she owns so many RRBC tee-shirts:

RRBCPhoto2

Her brand is crystal clear today!

Author Name:  Shirley Harris-Slaughter
Email: sharrislaughter@
Twitter: @sharrislaughter
Website: Shirley Harris-Slaughter

So, what does your brand say about you?  Does it lead readers straight to your door or does it send them on a scavenger hunt just to find bits and pieces of you everywhere? 

Get your brand established and in order.  You’ll be so glad you did!

~Nonnie Jules

***

Before you leave, would you mind hitting the LIKE button above, leaving a comment and sharing the page onto social media?  Thanks in advance!

Looking to belong to an awesome community of support?  Then JOIN the Rave Reviews Book Club where you’ll never feel alone on your writing journey and the place always feels like home!

 

22 thoughts on “Pearls of #Literature on #Marketing, #Blogging, #Community, #Support, Pt. 4 #RRBC”

  1. Okay, Nonnie! Get out of my head. You don’t know the amount of times I’ve wished my Twitter followers knew @boom_lyn was Linda Mims. This post makes so much sense.Researching if I should change my twitter name or just start a new account. THANKS!

    Like

  2. Good morning, Nonnie! Thanks for sharing this great advice. It’s one of those little things that makes a huge difference.

    Like

    1. That’s for sure, Wendy. Readers have a ton of authors to wade through just to find their faves so let’s do all we can to ensure that we’re making it easy for our following to grow!

      Thanks, Wendy!

      Like

  3. This is great advice, Nonnie! I struggled with this when I first broke into social media as an author because I have two brands that I carry – my name as an author and my name as an educator. I chose to use my full name in social media for author purposes, although I do sometimes post educational things. My email address is Calleirobooks, so my last name is still included, and it isn’t a very popular name. My blog uses my full name as well. I agree with you that we have to make it easy for our readers to find us so that they can follow us and our future books. 😊

    Like

    1. Good for you, Yvette, choosing to use your full author name for social media purposes. When I joined social media, it was a no-brainer for me. I live by the “simple (less) is more” theme and I suppose you can’t get any simpler than just using your name, right?

      Thanks for chiming in and sharing the post!

      Like

  4. Hi, Nonnie. Thank you for this super important post! I used my publishing company name for my twitter handle and for my blog, (which is mine and my late husband’s names combined – Rick & Jan plus my initials), but I don’t think goes along with the type of consistency you are referring to here. I wonder how big of a hassle it is to change a twitter handle? Or a WordPress site? I’ll have to look into it.

    Like

    1. Hi, Jan! I don’t think it’s hard at all. Go for it. The rewards will far outweigh any hassle you might encounter changing it over to enhance your brand of the author, Jan Sikes!

      Good luck!

      Like

    1. Hi, Joy! Did you get yours right? I don’t even know what Jinlobify is so that would be a NO – it’s not telling us who you are. Let’s get back to the drawing board, Joy!

      Thanks for dropping in!

      Like

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