During our 4th Annual Writers’ Conference & Book Expo, I was scheduled to present a session on my “15 Pearls” of Literature on Marketing, Blogging, Community, and Support. As it has worked out in the past (but won’t be the case anymore), I wasn’t able to get this session up in time but did get it done eventually – just not published. Those who registered for that session will be getting 3 new sessions FREE during our upcoming 2020 WC&BE!
This session on my “PEARLS…” will be shared here for all our members, in hopes that it will help in our quest to become more successful and better at marketing our work as we make connections that will benefit us professionally as well as personally. These will be posted under our posting schedule of Mondays & Thursdays each week, in separate parts.
Welcome to Part 5!
ESTABLISHING A WRITER’S PLATFORM
As writers, we write and blog about many different things. We blog about our family and friends, exercise, politics, and even the food we eat. But, unless you’re a family therapist, a fitness guru, a politician, or a foodie, none of these are your platforms unless they are all that you speak about, the majority of the time.
Many writers pop onto the scene and want the world to know them as being good at everything, and although there is a strong possibility that they are, readers don’t care about this. Readers want to feel that they are gaining knowledge from experts, and in the minds of most, we can’t be ‘expert’ at everything. This is why you need to establish your writing platform.
I actually have two main platforms and they are PARENTING and SUPPORT. If you were to mention my name to any number of people and ask “What is her platform?” -nine times out of ten they will give you the two that I’ve just mentioned, and, in the exact order that I mentioned them. Why? Because these two areas are what I write about, talk about, and live the most.
Begin establishing your writer’s platform just as soon as possible. What is it that you’re most passionate about? What is the one thing you’re actually known for? That thing (or topic) could very easily serve as the medium you need to establish your credibility with your new-found platform.
When people hear your name, what’s the first thing that pops into their heads? If it’s pole-dancing, we don’t need to know that here.
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