Hello, authors and friends!
Here’s a little social media marketing tip for you on this 5th day of our new year, 2022. I’ve noticed that some of you don’t have a pinned tweet on your Twitter profile and I’m going to show you how to pin one of your awesome tweets in promotion of you, your book, or something else that’s really important to you. But first, the importance of that pinned tweet.
When potential followers go to follow you and/or show support of you, most often they are looking to retweet a tweet of yours. Now, if you are an uber-supportive member like some of us in RRBC, your timeline will be filled with tweets and retweets of others. So those potential followers won’t have to spend all day perusing your feed for a tweet about your book or something else that’s important to you, the first thing they should see at the top of your feed is a pinned tweet – a gift to make their lives easier and one that will benefit you in the end.
Some of you seasoned tweeters are wondering why I might be sharing a post about something so trivial. Well, believe it or not, some of the most seasoned authors and tweeters aren’t aware of what I’m sharing right now and it’s a must that everyone who has something to promote, has this knowledge. I know that many don’t have it now because the top of their Twitter feeds has a post about Ben’s Auto down on 4th Street. Do any of you know Ben or anything about his auto? I don’t, so, why would I want that to be the first thing my potential followers and supportive friends see when they visit my feed?
So go on and find a tweet that’s important to you or create a new one. It could be a promotional banner about your book, your book cover with the link to your book on Amazon (or any other forum books are sold), or anything in promotion of you and/or your work.
Notice my recently pinned tweet below. It has the title of my book, No Pedigree, the purchase link to my book on Amazon, and it also includes the Twitter handles of some of those folks who I know for sure are going to retweet it when it hits their feeds (which it will as soon as someone else retweets it – each an every time someone retweets it, by the way!); I’ve also included a promo banner with the book cover and the blurb for No Pedigree.
Now here’s how this will work. Let’s say I’ve supported someone and they want to return the favor, or, if it’s just one of my many uber-supportive followers who have me in their rotation for the day, they can go to my feed and the first tweet they will see will be the one above. Easy. None of their precious time wasted scrolling my feed for a tweet about my work, and being bombarded with tweets filled with support of others. Hey, they came to support me!
Here is how you can pin your own promotional tweet:
- Take a look at the image above of my pinned tweet. Over to the far right of the date I pinned that tweet, you will notice three little dots …, click on them.
- When the drop-down menu opens, you will see a list of choices. Click PIN TO YOUR PROFILE.
THAT’S IT! Your promo tweet about your book or other promotional event is now at the top of your Twitter feed and you will notice as the number grows at the bottom, how many times it’s being retweeted (on your end, that is).
If you don’t have a pinned tweet right now, please stop and pin one. You’ll be so glad you did.
Another tip before I go – it’s always a good idea to switch your pinned tweet up from time to time. I change mine about every 2 months or so. It keeps things interesting.
Until next time…
go and start pinning!
Before you go, if you have a pinned tweet already, do you ever switch it up? If so, how often? We’d like to know.