Pearls of #Literature on #Marketing, #Blogging, #Community & #Support, Pt. 6 #RRBC #RWISA

During our 4th Annual Writers’ Conference & Book Expo, I was scheduled to present a session on my “15 Pearls” of Literature on Marketing, Blogging, Community, and Support.  As it has worked out in the past (but won’t be the case anymore), I wasn’t able to get this session up in time but did get it done eventually – just not published.  Those who registered for that session will be getting 3 new sessions FREE during our upcoming 2020 WC&BE! 

This session on my “PEARLS…” will be shared here for all our members, in hopes that it will help in our quest to become more successful and better at marketing our work as we make connections that will benefit us professionally as well as personally.  These will be posted under our posting schedule of Mondays & Thursdays each week, in separate parts.

Welcome to Part 6!

ARE YOU PLAYING BY THE RULES OF PUBLISHING?

So, how did you fare in English 101? Did you get that evasive “A” that every overachiever chases or did you get that devilish “D” that scares most of us horribly? Well, fortunately, I am a self-proclaimed English major so we know what I was after.  I love English – I love words, and the dictionary is a book that I grew up reading as if it was my favorite novel. That being said, there is that part of English where (in my old age) I sometimes get stuck.

I admit to being a little too friendly with commas. I love commas! That’s obvious in my over-use of them sometimes. (Not very often, but, I willfully admit to having my moments).  Now, in defense of my use of commas, they keep us from running red lights, bumping head-first into each other, and, they tend to save lives – reading lives, that is, as they give us a chance to pause and breathe during those stories written by long-winded writers.  I won’t call your names, you know who you are.

When I ask are you playing by the rules of publishing, I’m referring to more than just your punctuation usage, though;  the rules of publishing go far beyond that. I mean, there are unwritten laws that, if broken, could send you spiraling straight into writers’ hell. (Yes, that’s a real place because I READ it somewhere.)

Do you write in 1st, 2nd or 3rd person consistently through-out one story, or, do you mix it up? Do you like to NOT use that comma in a salutation, such as “Hi, Harry?”  You know, there are people who are sticklers for things like that.  

But, there are those of us who go too far in breaking the rules of publishing and if you don’t know who you are, I’m pointing at you.  When you make huge mistakes and then say, “I did that intentionally,” or, “I like the way that looks,” you might be in trouble; not with the industry, but you’re making trouble for yourself. Let’s face it, some of those rules we can get away with breaking, but, others are a no-no and a definite book-kill.

Take the time to learn that which is most important in this industry, and sometimes what’s most important isn’t written in a manual – it’s listening to others and taking their good advice without defending your broken rules. Trust me, if those broken rules don’t bring you down, this industry surely will!

What rules do you tend to break in your writing?

~Nonnie Jules

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Before you leave, would you mind hitting the LIKE button above, leaving a comment and sharing the page onto social media?  Thanks in advance!

Looking to belong to an awesome community of support?  Then JOIN the Rave Reviews Book Club where you’ll never feel alone on your writing journey and the place always feels like home!

 

Pearls of #Literature on #Marketing, #Blogging, #Community, #Support, Pt. 4 #RRBC

During our 4th Annual Writers’ Conference & Book Expo, I was scheduled to present a session on my “15 Pearls” of Literature on Marketing, Blogging, Community, and Support.  As it has worked out in the past (but won’t be the case anymore), I wasn’t able to get this session up in time but did get it done eventually – just not published.  Those who registered for that session will be getting 3 new sessions FREE during our upcoming 2020 WC&BE! 

This session on my “PEARLS…” will be shared here for all our members, in hopes that it will help in our quest to become more successful and better at marketing our work as we make connections that will benefit us professionally as well as personally.  These will be posted under our posting schedule of Mondays & Thursdays each week, in separate parts.

Welcome to Part 4!

BUILDING YOUR BRAND AS AN AUTHOR

While processing membership applications for the RAVE REVIEWS BOOK CLUB, I come across so many authors who don’t have consistency in their brands, or, have given no thought to establishing a brand at all. If I have utilized someone’s email address for some reason, and then I go back to try and find them later, I can’t because their email address is different from their actual name.  This tells me that they have no established author brand.  But, the person whose name is “Lucy Lunchmeat” with an email address of lucylunchmeat@meatmarket.com, is easily found and makes my job a whole lot easier. (By the way, thanks, Lucy!)

In establishing your author brand, you have to be consistent across the board, no matter where you are, no matter what you’re doing, and no matter who you’re talking to.

This is a prime example of someone without an established author brand:
Name: Laurie Primer
Email: readabookgirl@yahoo.com
Twitter Handle: @DontBotherMe
Facebook: L. Psssst
Blog: Come On Over

Now, take notice of someone with an established author brand:
Name: Nonnie Jules
Email: NonnieJules@
Twitter Handle: @NonnieJules
Facebook: Nonnie Jules – Author
Blog: WATCH NONNIE WRITE!

Did you pick up on the recurring theme in the example where the author has established her brand? My name (Nonnie Jules or Nonnie) is the glue that holds my brand together. Anytime someone is seeking me out, they can probably find me based on one factor: MY NAME!

The example above without an established brand is a person all over the place. You’d have to pick up the phone and call them if you wanted to follow them on Twitter, friend them on Facebook, read their blog, or even send them an email. And, what if you don’t have their phone number (which you probably won’t) – then what? Well, that author has missed out on a possible fan, follower, or reader.  That’s pretty unfortunate in my book.

If you’ve hopped onto the writing scene and your twitter handle is still @CharliesMoma, unless the name of your book is “CHARLIE’S MOMA,” and unless you’re planning on being a one-book-author, I’d look towards creating a bit of consistency (and professionalism, for that matter) …. as some of you have Twitter handles and email addresses that are good for one thing – tickling our funny bones.

I’m an author and I pride myself on my professionalism in this industry, therefore, I want to be taken seriously at all times. It’s never too late, or too early as I mentioned above, to start working on establishing your author brand. 

By the way, when I met awesome RRBC member, Shirley Harris-Slaughter, her Twitter handle was @motorcitywriter, her blog site’s name was Gallery By Leslie (who is Leslie?) and don’t even ask me what her email address was at the time, but it wasn’t even close to anything having to do with her name.

After I had a conversation with Shirley about the importance of her establishing a brand with consistency and one that was easily recognizable and tied to her, she ran with the advice she was given.  Now, there is no mistaking who this beautiful face belongs to and it’s not because she owns so many RRBC tee-shirts:

RRBCPhoto2

Her brand is crystal clear today!

Author Name:  Shirley Harris-Slaughter
Email: sharrislaughter@
Twitter: @sharrislaughter
Website: Shirley Harris-Slaughter

So, what does your brand say about you?  Does it lead readers straight to your door or does it send them on a scavenger hunt just to find bits and pieces of you everywhere? 

Get your brand established and in order.  You’ll be so glad you did!

~Nonnie Jules

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Before you leave, would you mind hitting the LIKE button above, leaving a comment and sharing the page onto social media?  Thanks in advance!

Looking to belong to an awesome community of support?  Then JOIN the Rave Reviews Book Club where you’ll never feel alone on your writing journey and the place always feels like home!

 

Pearls of #Literature on #Marketing, #Blogging, #Community, #Support, Pt. 3 #RRBC

During our 4th Annual Writers’ Conference & Book Expo, I was scheduled to present a session on my “15 Pearls” of Literature on Marketing, Blogging, Community, and Support.  As it has worked out in the past (but won’t be the case anymore), I wasn’t able to get this session up in time but did get it done eventually – just not published.  Those who registered for that session will be getting 3 new sessions FREE during our upcoming 2020 WC&BE! 

This session on my “PEARLS…” will be shared here for all our members, in hopes that it will help in our quest to become more successful and better at marketing our work as we make connections that will benefit us professionally as well as personally.  These will be posted under our posting schedule of Mondays & Thursdays each week, in separate parts.  

Welcome to Part 3!

IN WRITING, WHAT SOCIAL MEDIA IS REALLY FOR

I came on the social media scene over 9 years ago, and although many tried to tag me as a “newbie,” I quickly shed that tag after two months of being online. Back then, many would ask how I managed to learn as much as I did about social media (namely Twitter) as quickly as I did. Well, I’m not one to sit around on my laurels waiting for anything, so I jumped right in and learned all that I could … as fast as I could.

I noticed a lot of people on Twitter (as I still do) offering what they brand as support by tweeting or RTing things that matter not to anyone. I notice RTs of food (you know, what someone had for lunch), I notice RTs of funnies (on some days these do come in handy,  but mind you, I said some days … we can do without your funny emojis filling up our timeline every minute on the minute), and, I see full-blown conversations about absolutely nothing taking place on Twitter. You know, aside from allotting only 140 characters per tweet, I’m told Mr. Tweet-Man is still today, sitting, watching and waiting for you to tweet more tweets than he has allotted you for the day. Once you’ve broken his rule, he calls the tweet-cops on you! And what do they do? You guessed it – they arrest you and put you in Twitter-Jail! Now, Mr. Tweet-Man’s policy on how long you have to stay in Twitter-Jail is something I know nothing about.

In writing, social media is for a certain purpose … and that is to get the word out about your writing, whether on your blog site or via the books you’ve written.  And, although bonds are formed and friendships are made while on social media, it still remains a marketing tool for us, and we must never allow the personal part of it to interfere with our real reasons for being there.  I am on social media for ONE reason and ONE reason only … and that is to Profile, Promote and Propel my books and my writing, while also doing the same for my fellow authors. Because I’m a serious writer, I cannot afford to log onto Twitter for daily socializing.  I get on there, I do what I need to do, and then I get back to writing, which bears repeating, is the reason I’m on social media in the first place.

Now, don’t get me wrong … I’m not saying that you should not socialize on social media;  what I am sharing is that there is a way to spend time on social media, getting to know those you support and the ones who support you, while ensuring that the time you’re spending on Twitter, Facebook, etc. is not wasted time. Remember, we can’t get that time back and we are working hard to become bestsellers here, right?

If by chance there is the occasional second where someone has engaged me in a not-so-work-related tweet-chat, I utilize that time to the max.  90% of the time I tend to always include some type of marketing bit, even in those personal tweets … either at the beginning or at the end of the chat.  Here’s an example of one such tweet: “@sharrislaughter Thx 4 the plug. How’s ur day going? #DaydreamsDaughter… amazon.com/dp/B00GLM2VVM.” Notice how even in the midst of a quick personal chat, I have injected the title and purchase link to my book.

Even though the person you are tweeting may not click the link, imagine how many times that tweet will travel around the world and somebody who you might not ever have the chance to make direct contact with, just might see it, and click it.  I call that “not wasting a tweet!” You should look at it the same way and follow my lead.  You never know who might happen to notice that tweet, click on the link and then purchase your book or become a follower of your blog.

Social media is about support. We get on there, we engage and we garner support for our work, as others are doing the same for theirs. If it is your goal to be a true supporter of others, take the time to RT something of substance for your tweet-colleagues. Don’t RT the first random thing you see on their timeline.  When I see a RT of, say for instance a BlogTalkRadio interview that is clearly marked with a date and time in the distant past, my blood begins to boil.  That says to me the person behind the RT is not someone who even knows what they are sending out into the world because they didn’t take the time to read the tweet.  If they had, surely they wouldn’t have retweeted it, right?  They could be retweeting child pornography for all they know;  they saw “a” tweet, and hit their RT button without even reading the tweet first. 

If you want to at least give the illusion that you are being supportive, take the time to find a tweet that will do the person you are RTing, the most good – one in which their work is being promoted. It’s not a hard thing to do at all, and I assure you, they will greatly appreciate you for going that extra mile for them.

If you don’t want to just give the illusion that you’re supportive, step up your game and do more than just RT someone.  When you happen upon their tweet of substance, actually take a moment and click the link to see what it’s all about.  If they are sharing their blog post, read it and then leave an engaging comment, LIKE the post, FOLLOW their blog, and then share the post onto your social media forums before leaving.  They’ll probably be so appreciative of you that they’ll take the time to seek you out and support you in the same manner. 

If someone is sharing their book link to Amazon, B&N or some other online retailer, click the link and support by picking up a copy of their book, whether by purchasing it or snagging it as a FREE copy.  Whatever you do, do it better than the person who is only giving the illusion of being a real supporter.  There are too many of those common folks on social media merely hitting a RT or share button – that’s all they’ll ever do and as my mom used to say, “that’s all they’re good for.”  Just as you want to be known as a social media substance supporter, those are also the kinds of supporters you want backing you.

Always utilize every marketing tool that you have at your disposal to promote your work – don’t allow one second of it to go to waste. We don’t know when Mr. Tweet-Man is going to change his mind and maybe decide to start charging us a hefty fee to use his service, or when he might decide to retire and just shut it down for good. Let’s make the best of social media while we can and wherever we can. 

**I’ve mainly used Twitter here as my example but know that there are many other social media forums for you to promote your work via, while also engaging in building those relationships online that will benefit you well into the future.  Best of luck!**

What kind of social media supporter are you?  Leave us a comment down below – we’d love to know!

By the way, I’m looking for some really good books to read while on my upcoming two-week reading vacation.  If you have a book that you’d like for me to dig into, leave the title and your author name down below, and I’ll be purchasing and reading it soon!  

If you’re also feeling that generous, drop by the RRBC catalog and check out some of our awesome member-reads there!  They’d love your support!

~Nonnie Jules

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Looking for a supportive community to belong to?  RRBC is the best around!  Join Us and you’ll see!