Building Your #Author Platform #RRBC #RWISA

We are 18 days away from our 5th Annual Writers’ Conference & Book Expo and if you haven’t registered to take part in any of the planned book promotions, sessions, games, etc. for this event, you are really doing yourself a grand disservice.

We have 23 sessions being presented in this year’s conference and you still have time to register for them.

Today, I’m giving you a FREE sample of the quality of the sessions and information that will be presented at this year’s #WC&BE20.  This session is in blog form format and I hope that the information contained within proves to be super-beneficial to you and your writing career!

BUILDING YOUR AUTHOR PLATFORM

Nonnie Jules, Presenter

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As writers, we blog about many different things. We blog about our family and friends, how much we do (or don’t) exercise, politics, and even the food we eat. But, unless you’re a family therapist, a fitness guru, a politician or a foodie, none of these are your platforms UNLESS they are all you speak about, the majority of the time.

Many writers pop onto the scene and want the world to know them as being “good at everything,” and although there is a strong possibility they are, readers don’t care to know this. Readers want to believe that they are reading material from EXPERTS, and although we’d love to be, we can’t be EXPERTS at everything. So, that is when you need to establish your author platform.

I actually have two main platforms:  CHILDREN & SUPPORT (although I must admit, that I’m pretty good at writing about a multitude of things). If you were to mention my name to any number of people and ask: “What is her platform?” they would probably respond with “Parenting and children, but she’s always trying to teach the importance of support, as well.”  Now, although they might name one as my main platform, notice how the other is also tied into their response.   WHY? Because these two areas are what I write about, talk about and live the most.  (I should also add Living Decently to my platform, as that is an issue that I tend to lend a ton of focus to, as well).

I am known as THE GOOD MOMMIES’ Mommy.  Its typical for me to stand in line at the market and a parent or someone who recognizes me, walks over and asks:  “Aren’t you the good mommies’ mommy?” My first book, THE GOOD MOMMIES’ GUIDE TO RAISING (ALMOST) PERFECT DAUGHTERS, placed me in that position online.  What everyone may not know is, I am also that mommy in the real world. Raising great kids is typically ALL that I talk about;  it is what I am passionate about, it is what I live and breathe, and so, it is my main platform.  Of course, there are other things I tend to go on and on about, but not as much as this!

Now established, I am consulted by parents, print media outlets, parenting bloggers, and other organizations who recognize me as an “expert” in my field, and wish to use my advice for articles, interviews, and speaking engagements.  Parenting organizations in schools use my parenting guide as a fundraiser in their communities, and humbly, when I speak on the subject, many ears listen.

It’s an art to be able to write well under more than one genre, but first, become known for that one area that solidifies your place in our writing culture, so that readers are easily able to recognize and identify with you.  You’re not being put into a hole or a box, you are just carving out that special place, where your name recognition keeps your foot in the door for a wider range of opportunities.

Here are just a few tips to get you started on the road to building your author platform:

  1.  Pick a subject and become knowledgeable on the topic;
  2. Blog on your subject matter and build a following.  If your content is interesting, it will keep them coming back for more and they’ll also begin spreading the word of your blog to others;
  3. On social media, ensure that you use the appropriately dedicated hashtags for your main area of interest.  I tend to use #Parenting, #Kids, #Children in all of my tweets related to the subject of parenting.  For my blog posts on #support, that is the hashtag that I use. This draws those searching for information on these topics, to my info-filled tweets;
  4. Network with other entities, agencies, and bloggers, etc. in your field, so that you are able to offer guest contributions to their successful websites, blogs, and periodicals.  It’s OK to ask if you may contribute via guest articles and blog posts;
  5. Register and reach out to organizations in your area of interest so that they know who you are, and will keep you in mind when they need authors to speak at their engagements;
  6. Never turn down any media invitations, whether they are in print, radio or television;
  7. Join organizations in the area of your platform focus.  You will learn more from those who are traveling the same road as you are;
  8. Lastly, spend time sharing interesting material on your platform, via your social media forums.  This will increase your following, as well as pique the interest of those who find your social media content worth reading.  They’ll want more and will begin seeking out other areas of your writing, such as your books, blogs, etc.  They will also begin to associate you with that particular field.

If you’re not already, I’d like for you to follow me at WATCH NONNIE WRITE as I will continue to offer more tips to help you begin establishing and building a strong author platform.  What is it that you’re most passionate about? What is the one thing you’re actually KNOWN for? That could very easily serve as the medium you need, to establish your credibility with your new-found platform.

Thanks for spending this time with us.  If you have any further questions, please feel free to reach out to me directly at nonniejules@gmail.com.

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SESSION ACCOMPANIMENT
(Here is a list of 7 questions you should ask yourself, to ensure that you are serious about building your author platform).

  •  What am I good at or what am I most interested in?
  • Am I passionate about this field or subject matter?
  • Am I willing to work hard to increase my knowledge of this subject matter?
  • Am I willing to further my education on the subject at an institution of higher learning?
  • Do I feel comfortable speaking intelligently on this subject matter to individuals and organizations, if asked?
  • Am I willing to spend the time building a blog which is focused on my platform?  This would include posting scheduled content, as well as growing my followers;
  • Am I willing to go beyond social media contact to reach out to those in my field who might be able to help grow awareness of my platform?  This means, am I willing to actually pick up the phone and make direct contact?

This is the quality of information you’ll find at our upcoming WC&BE.  Information that will help you to grow in your writing and the marketing of your books and blogs, etc.

Have you registered for the 2020 5th Annual RRBC WRITERS’ CONFERENCE & BOOK EXPO yet?

Have you JOINED RRBC?

Let us know your thoughts on this content and thanks for dropping by!  Please share and LIKE the page before leaving!

Pearls of #Literature on #Marketing, #Blogging, #Community & #Support, Pt. 5 #RRBC

During our 4th Annual Writers’ Conference & Book Expo, I was scheduled to present a session on my “15 Pearls” of Literature on Marketing, Blogging, Community, and Support.  As it has worked out in the past (but won’t be the case anymore), I wasn’t able to get this session up in time but did get it done eventually – just not published.  Those who registered for that session will be getting 3 new sessions FREE during our upcoming 2020 WC&BE! 

This session on my “PEARLS…” will be shared here for all our members, in hopes that it will help in our quest to become more successful and better at marketing our work as we make connections that will benefit us professionally as well as personally.  These will be posted under our posting schedule of Mondays & Thursdays each week, in separate parts.

Welcome to Part 5!

ESTABLISHING A WRITER’S PLATFORM

As writers, we write and blog about many different things.  We blog about our family and friends, exercise, politics, and even the food we eat.  But, unless you’re a family therapist, a fitness guru, a politician, or a foodie, none of these are your platforms unless they are all that you speak about, the majority of the time.

Many writers pop onto the scene and want the world to know them as being good at everything, and although there is a strong possibility that they are, readers don’t care about this. Readers want to feel that they are gaining knowledge from experts, and in the minds of most, we can’t be ‘expert’ at everything.  This is why you need to establish your writing platform.

I actually have two main platforms and they are PARENTING and SUPPORT.  If you were to mention my name to any number of people and ask “What is her platform?” -nine times out of ten they will give you the two that I’ve just mentioned, and, in the exact order that I mentioned them. Why? Because these two areas are what I write about, talk about, and live the most.

Begin establishing your writer’s platform just as soon as possible. What is it that you’re most passionate about? What is the one thing you’re actually known for? That thing (or topic) could very easily serve as the medium you need to establish your credibility with your new-found platform.

When people hear your name, what’s the first thing that pops into their heads?  If it’s pole-dancing, we don’t need to know that here. 

-____________-

~Nonnie Jules

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Looking to belong to an awesome community of support?  Then JOIN the Rave Reviews Book Club where you’ll never feel alone on your writing journey and the place always feels like home!

WHAT DOES ACTIVE SUPPORT LOOK LIKE TO YOU? #RRBC #RRBC_COMMUNITY #RWISA

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“When you are down, look up at me.  My extended hand is your rope.” 

~Nonnie Jules

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When I created the RAVE REVIEWS BOOK CLUB it was out of a need to offer something that I noticed missing from this virtual world that we all so boldly live in.  I came onto this scene in 2012 and I remember asking for “help.”  Help to host my tours, help to create my book cover, help to help me grow…oh, yes, I asked for help and I got minimal.  But, what I did get an abundance of was “No” – the sense that I had not been around long enough to ask or even expect someone who had been on social media longer than I, to help me.  A fellow author actually popped in my DM one day to say to me, “You’re a newbie.  You’ve not been around long enough to ask us to help you.  You’ve got to pay your dues.”  My dues?  Had I unknowingly joined a club that I didn’t want to be in, especially if this was their way of thinking?  I was merely asking for help to host my first blog tour.  The audacity of me!

I soon learned that there were many like her.  This crab mentality of keeping others down or the thinking that if you get ahead, I’m left behind, permeated my virtual airwaves and yet, fueled a fire inside of me that to this day, has not been extinguished.  Unfortunately for some, I was never taught the word “NO” or maybe I was but I wasn’t paying attention – the one lesson I chose to ignore.  Nevertheless, accepting NO when I want YES is not in my DNA… it is not the blood running thru my veins.  Her assuming that she would deter me, only propelled me into something bigger.  I may have been a newbie then, but, very quickly, Nonnie Jules was a (virtual) household name.

It was the end of 2013 when the idea of this awesome book club came to mind and I sought out those wonderful people I had met on Twitter to join me.  By now, you know all their names and I proudly share that most of them are still just as awesome today in the way they support others, as they were back then.

Aside from instilling that only honest reviews were to come from the RRBC camp, one of the core purposes of this club has always been to show our fellow members a level of support unheard of in this industry.  Our mentality is the more we give, the more we’ll receive, and what we put in, is what we’ll get back tenfold.  For those members who have followed this pattern of thinking, this has been and still is the case today, and those members feel an overwhelming sense of support and community never before felt anywhere else!

But, no matter how much we say it, how many places we put it in print or even how loudly we scream it, there are still those on our roster who park their books in our catalog and disappear, or, who remain on our roster and do absolutely nothing for anyone else.  It’s easy to know who these people are…all you have to do is follow the breadcrumb trails that lead to their social media feeds.  If every tweet is all about them and their book(s), their mindset is not staid on the RRBC model of support.

So, as a member of RRBC, what does support and active membership look like to you? 

In answer to this question, I have a very clear picture of what I know support and active membership to be within RRBC and here it all is…

Support and active membership looks like a twitter feed filled to the brim or even overflowing with tweets of support for the work of others.  Retweets are OK, but, it sure is nice to know that you went the extra mile and sent out an actual tweet in favor of someone else;

Support and active membership looks like a Facebook share which sparks a discussion around someone else’s work instead of your own;

Support and active membership looks like you showing up to support a fellow author’s blog tour and purchasing their book after visiting one of the stops;

Support and active membership looks like reading the books of your fellow authors and then posting reviews in a timely fashion.  We all have busy lives, but, I know for a fact that we make time for those things deemed most important to us;

Support and active membership looks like sharing the club and its value to others, encouraging them to JOIN US.  The more awesome members we have on our roster, the more support we can give to one another;

Support and active membership looks like you showing up to a book club discussion to support those members of the club whose books have been selected as a BOOK OF THE MONTH and staying to participate in the discussion (whether there’s a giveaway at the end or not).  When your book finds its way to that hot seat, won’t you expect the same kind of support?

Support and active membership looks like you following each leg of the club’s “SPOTLIGHT” Author tours and reading each blog post and leaving a comment at each stop;

Support and active membership looks like you taking the time to participate in the #PeanutGallery of one, some or even all of our RAVE WAVES shows each month.  We host 5 per month;

Support and active membership looks like you participating in some of our CLUB EVENTS, if not always, at least some of the time. Those of you who can never make it to support in the #PeanutGalleries because you’re “working,” etc., yet, you take off work to be interviewed, we’ve got our eyes on you;

Support and active membership looks like you taking part in our CLUB PROGRAMS.  Not because they’ll benefit you and your books, but because they just might help someone else, while also benefiting you and your books;

Support and active membership looks like syncing your personal calendar with all of the events that are on our CALENDAR OF EVENTS so you’ll know when something is happening inside of our club so that you’re able to prepare to participate;

Support and active membership looks like you chipping in to volunteer and help out around the club.  We have lots going on and its all to benefit our members, but we have only a few hands on deck to get it all done;

Support and active membership looks like you signing on to become a member of our uber-supportive TWEET SUPPORT TEAM.  It only takes about 15 minutes out of your life, two days per week.  We know that you gladly accept this support so how about spending some time on the other end of that, giving a little in return?

Support and active membership looks like you registering to become a “SPOTLIGHT” Author Blog Tour Host.  This introduces your blog to a host of new visitors and followers while you’re supporting a fellow member;

Support and active membership looks like familiarizing yourself with our FREQUENTLY ASKED QUESTIONS and CODE OF CONDUCT to ensure that you are following the club’s rules and not harming your fellow members;

Support and active membership looks like you ensuring that your membership is always in a COMPLIANT status.  Taking the time to ensure that you are purchasing, reading and reviewing at a minimum at least 4 books per year, is such an easy thing to do.  Ensuring that your books remain in the catalog due to your COMPLIANT membership status is imperative to your success as an author;

Support and active membership looks like you engaging with your fellow members around RRBC, getting to know them better and allowing them to get to know you better.  We’re a fickle bunch here – we don’t usually support you if we don’t know who you are and we know who ALL our supportive and active members are.

You see, when you are supporting your peers, they along with so many others are supporting you.  You are but one person trying to spread the word of your written work, but imagine what kind of exposure you’re getting when the masses stand behind you with their support.

So, in a nutshell, that IS what support and active membership looks like here at RRBC.  Where do you fall on the spectrum of support and active membership?  Are you giving more than you’re taking or is it the other way around?  Be honest.  It’s what we do best here at RRBC.

~Nonnie Jules

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